Department:
Sales
Date Posted:
5/22/2026
Location:
Montreal, Quebec, CA
Reference No.:
2026-9495
Position Type:
Permanent Full Time
Regular Hours of Work:
Monday to Friday
We are a solutions-driven, customer-focused provider of material handling, storage and automated systems solutions and we take pride in knowing that your actions boost our customers’ productivity. We are looking for customer-focused, self-starting individuals to join our team and make a difference. If that sounds like you, join the Johnston Equipment team today!
Position Summary:
The Business Development Representative (BDR) will be responsible to develop need and provide solutions to new customers. The BDR will ensure market growth for the Raymond/BT line of material handling equipment and other products and services provided by Johnston Equipment in a given territory.
How You’ll Make an Impact
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- Contact potential customers through cold calling, emails, customer visits and networking
- Build relationships with new customers to create continuous flow of pipeline
- Recognizing opportunity to Identify customer needs to provide enhanced solutions through all of Johnston Equipment products and services
- Stay up to date on product knowledge and industry standards
- Maintain communication with potential customers to gain new business
- Participate and collaborate with sales team for ongoing efforts to meet the organizations business objectives
- Present product information regarding features, benefits and new product/service offerings to customers
Market Penetration
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- Investigate and target competitive users and non-users in territory.
- Create action plans to convert competitive users and non-users to Johnston customers.
- Develop and maintain contact with potential customers through meetings, phone and email.
- Coordinate between Johnston departments to address prospective customer needs.
- Communicate new product/service developments with prospects.
- Network to promote new business.
Preparation of Proposals and Orders
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- Research application requirements and prepare pricing for products/services based on specifications to meet application requirements.
- Acquire management approval and signature for discounts.
- Maintain Johnston requirements for gross profit on various products/services
- Prepare formal quotation for products and services to be presented to customer management.
- Prepare in-house order forms and factory order paperwork.
- Work with factories and outside vendors for creation of proposal and orders.
Networking
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- Network for the promotion of Johnston Equipment, the Raymond core product line and all products/services which Johnston Equipment carries.
- Network with all GNJ product groups
- Attend inter-departmental meetings as required
Forecasting/Reporting Plans
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- Prepare forecasted units/dollars per month and per year.
- Prepare detailed customer profiles, competitor profiles, pro team and lost order reports.
- Prepare annual business plans, market plans and identify target accounts.
What You’ll Bring to the Table
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- B2B sales experience
- Growth and solution mindset
- High level of integrity and work ethic
- Minimum of 5 years sales experience required
- Demonstrated ability to convert prospects and close deals while maintaining established sales quotas.
- Solid experience in opportunity qualification, pre-visit planning, call control and account development
- Success in qualifying opportunities involving multiple key decision makers.
- Strong knowledge of retail and/or wholesale sales principles, methods, practices, and techniques.
- Strong problem identification and objection resolution skills.
- Able to build and maintain lasting relationships with customers.
- Self-motivated, with high energy and an engaging level of enthusiasm.
- Must possess a valid driver’s license. Candidates with a “Go-Getter” attitude should apply.
Why You’ll love it here
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- We offer a competitive salary, incentive program and an excellent benefits package
- We trust and support you - take ownership of your work and push your ideas from inception to execution
- We want to see you grow - we support your career progression and provide learning and development opportunities